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A personalized taste tag

A personalized taste tag

After launching 10 years ago, SAQ taste tags are a huge success, offering customers help navigate the wine world. To celebrate taste tags’ anniversary, the SAQ has developed an innovative new mobile app feature that will tell users what kind of wine they’re in the mood for in that moment – the Personal Taste Tag! This incredible system uses cutting-edge, revolutionary biometric measurements exclusive to the SAQ.

Everyone’s taste changes from moment to moment; one day you crave a glass of structured red, the next, a citrusy white beer. One night you’ll pick a Fruity and Light taste tag wine for your meal, whereas the next day perhaps you’d prefer a wine that’s Aromatic and Robust. These are the reasons that SAQ is still hard at work developing ways to make your purchases easier, all while helping you discover wonderful new wines that are suited to your taste.

© Marie Charest

Numerous years of artificial intelligence research and development went into the revolutionary new Personal Taste Tag, created exclusively with Danish laboratory Apprile Fisch. This high-tech system works using a saliva sample that precisely determines what wine or spirit is appropriate for you at that time. Advanced algorithms also play a factor, analyzing your tongue’s PH and your blood sugar levels to determine the taste tag that best pairs with your mood and metabolism.

© Marie Charest

Intrigued? Try out the new functionality yourself! All you need to do is open the SAQ app and click on the landing page banner. Then, click on the “Biometrics” tab, and place your tongue gently on your device’s screen. A network of synthetic neurons connected to servers only take a few moments to register the information your saliva provides. Once your results have been analyzed and uploaded, you’ll receive a totally personalized selection of wine and spirits that will be perfectly matched to your taste, and available in the store nearest you. You read that correctly – there is also a geolocation system integrated in this new feature. Not keen on drinking alone? No problem; our app can also determine the people within 2 kilometres of you who share your good taste – why not ask them if they’d like to join you for a tasting? The spirit of sharing has never been so easy!

© Marie Charest

© Marie Charest

© Marie Charest

We hope you’ll try the new Personal Taste Tag feature in our app, while you celebrate April Fool’s Day.

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